Packaging Design

The project involved integrating embedded AR technology into Demeter Coffee's drip bag packaging to create an innovative and immersive experience for coffee enthusiasts. This AR feature provides detailed information about the coffee, including its origin and flavour profile, while a rotating coffee bean in the center adds a futuristic touch. The aim was to offer a new way of enjoying coffee, enhancing the customer experience by merging traditional coffee culture with cutting-edge technology. This project not only highlighted Demeter Coffee's commitment to innovation but also set a new standard for interactive packaging in the coffee industry.